Ola Rynge

CTO & Co-founder | Nudgd Gothenburg, Sweden
Ola Rynge

Biography

As co-founder and CTO of Nudgd, Ola leads the business and technical development of the Smart Nudges platform that uses behavioral design and nudging to encourage sustainable behaviors. Ola is project leader for the School Mobility project together with the city of Helsingborg. That's Sustainable Choices Made Easy!

Sessions

10:45h
Open Side Events | TOMORROW.MOBILITY

School Mobility: How Helsingborg Uses Smart Nudges To Encourage Active Mobility

Ola Rynge
Ola Rynge Nudgd CTO & Co-founder Moderator
Åsa Bjering
Åsa Bjering City of Helsingborg Programme Manager - Innovation and Green Transformation Speaker
Yann Simon
Yann Simon EIT Urban Mobility Agile Innovation Officer Speaker

#Active Mobility, #Individual Mobility, #MaaS, #Mobility Tools, #Public Transport, #Traffic Management, #Walkability, #Zero Emission

07-11-2023 10:45 07-11-2023 11:30 Europe/Madrid School Mobility: How Helsingborg Uses Smart Nudges To Encourage Active Mobility

Helsingborg is embracing digital nudging through the Smart Nudges Mobility platform, aiming to shift the commuting habits of parents and staff linked to 18,000 elementary students. By highlighting the benefits of walking and biking, the initiative not only promotes active mobility but also contributes to climate action, boosts public health, and enhances traffic safety, fostering a sustainable and safe community for future generations.

Hall 2 | Plaza: Tomorrow.Mobility
Tue 7 10:45h - 11:30h Hall 2 | Plaza: Tomorrow.Mobility
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