Traian Urban

Head of IH East | EIT Urban Mobility Prague, Czech Republic
Traian Urban

Biography

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Sessions

12:45h
Thematic Keynote | TOMORROW.MOBILITY

From Reactive to Proactive: Transforming City Streets with a Safe System Mindset

Luca Pascotto
Luca Pascotto FIA Head of Road Safety and Global Advocacy Speaker
Traian Urban
Traian Urban EIT Urban Mobility Head of IH East Moderator

#Awareness, #Behaviour Change, #Diversity, Equity, and Inclusion in Mobility, #Measuring and Addressing Road Injuries and Fatalities, #Micromobility Innovation for Road Safety, #Mobility for All, #Procurement, #Safety Across Modes, #Safety culture, #Safety footprint, #Safety for All Users, #Safety performance, #Value chain, #Vision zero

2025-11-05 12:45 2025-11-05 13:05 Europe/Madrid From Reactive to Proactive: Transforming City Streets with a Safe System Mindset

Urban mobility safety demands a paradigm shift. This keynote argues for moving from reactive accident response to a proactive Safe System approach. Learn how cities can implement this holistic mindset to fundamentally redesign their environments, taking also advantage of their role as innovators, and their authorities to set minimum requirements for the safety performance.

Stage: Move Better
Wed 5 12:45h - 13:05h Stage: Move Better All Passes
13:05h
Solution Talks | TOMORROW.MOBILITY

Innovations to Make Mobility in Cities Safer

Finn Geiger
Finn Geiger Mapular Managing Director and Co-Founder Speaker
Marc Figuls
Marc Figuls Factual Managing Partner Speaker
Traian Urban
Traian Urban EIT Urban Mobility Head of IH East Moderator

#Awareness, #Behaviour Change, #Diversity, Equity, and Inclusion in Mobility, #Measuring and Addressing Road Injuries and Fatalities, #Micromobility Innovation for Road Safety, #Mobility for All, #Road Safety Policy, #Safety Across Modes, #Safety for All Users

2025-11-05 13:05 2025-11-05 13:25 Europe/Madrid Innovations to Make Mobility in Cities Safer

Safety remains a top priority as cities evolve their mobility systems and last-mile solutions. This session explores how technology and planning can work together to reduce accidents and create safer streets for all. It offers a platform to share best practices in monitoring safety and coming up with realistic solutions for drivers and public transport. How can innovation, technologies, and behaviour change improve road safety and reduce accidents in urban environments? What impact do these solutions have in creating safer, more efficient, and people-friendly cities?

Stage: Move Better
Wed 5 13:05h - 13:25h Stage: Move Better All Passes
13:25h
Thematic Roundtable | TOMORROW.MOBILITY

Planning for Safer Mobility Systems

Cordelia Wilson
Cordelia Wilson EURO NCAP Events & Communications Director Speaker
Giuseppe Noto
Giuseppe Noto Mobilisights Head of Sales Southern Europe Speaker
László Mátyus
László Mátyus DKV Debrecen Public Transport Company Ltd. Director of Innovation and Service Development Speaker
Lina Mosshammer
Lina Mosshammer Point& Managing Director & Co-Founder Speaker
Max Zañartu Plaza
Max Zañartu Plaza RACC Mobility Project Technician Speaker
Traian Urban
Traian Urban EIT Urban Mobility Head of IH East Moderator

#Awareness, #Behaviour Change, #Diversity, Equity, and Inclusion in Mobility, #Measuring and Addressing Road Injuries and Fatalities, #Micromobility Innovation for Road Safety, #Mobility for All, #Road Safety Policy, #Safety Across Modes, #Safety for All Users

2025-11-05 13:25 2025-11-05 14:15 Europe/Madrid Planning for Safer Mobility Systems

Safety remains a top priority as cities evolve their mobility systems and last-mile solutions. This session explores how technology and planning can work together to reduce accidents and create safer streets for all. It offers a platform to share best practices in monitoring safety and coming up with realistic solutions for drivers and public transport. How can innovation, technologies, and behaviour change improve road safety and reduce accidents in urban environments? What impact do these solutions have in creating safer, more efficient, and people-friendly cities?

Stage: Move Better
Wed 5 13:25h - 14:15h Stage: Move Better All Passes
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