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Sandra Baer

Brand Ambassador | SmartCitiesWorld Washington, United States of America

Biography

As the Brand Ambassador, SmartCitiesWorld, and the CEO of Personal Cities, Sandra advises cities and corporate leaders, worldwide, to take bigger, bolder actions--to develop stronger economies, employ advanced technologies, and create livable, equitable communities. Ms. Baer leads Personal Cities, a smart city company advising city and corporate leaders to take bigger, bolder actions to reimagine their future. Sandra inspires new directions-- climate, technology, transport, housing, safety and youth empowerment—most of all building trust!

Sessions

12:25h

High-Level Roundtable | SMART CITY EXPO

Inclusive and Equitable Cities: What We Need and What We Lack?

Jeff Merritt World Economic Forum Head of Urban Transformation, Member of Executive Committee Speaker

Lisa Kelvey KPMG Global Head of Infrastructure & Transport Speaker

Maimunah Binti Mohd Sharif Kuala Lumpur City Council Mayor Speaker

Sandra Baer SmartCitiesWorld Brand Ambassador Moderator

#Citizens' Engagement, #Policies, #Social Inclusion, #Urban Global Agendas, #Wellbeing

2025-11-05 12:25 2025-11-05 13:15 Europe/Madrid Inclusive and Equitable Cities: What We Need and What We Lack?

As global tensions and inequalities deepen, the role of cities as spaces for opportunity becomes essential. By embracing forward-thinking policies and a strong focus on wellbeing, governments are advancing towards fostering cities where individuals and communities can truly thrive. Smart cities, guided by inclusive governance and the responsible use of emerging technologies, can guarantee access to essential resources and become powerful engines for prosperity and fulfilling urban life.

This session will feature a video message from Mr. Raffaele Fitto, Executive Vice-President for Cohesion and Reforms of the European Commission, addressing the EU Agenda for Cities.

Main Stage

Wed 5 12:25h - 13:15h Main Stage Visitor Pass not allowed

10:30h

Solution Talks | SMART CITY EXPO

How is Next-Gen Tech contributing to Urban Evolution?

Bader Mohammed Altamimi Riyadh Infrastructure Projects Center (RIPC) VP of Planning Speaker

Charbel Aoun NVIDIA Smart Spaces & Local Government Director - EMEA Speaker

Doug Priest Microsoft Sr. Business Strategy Manager Speaker

Farid Salako City of Sèmè-Podji Digital Project Manager Speaker

Max Huang Dahua Technology Co.,Ltd. Project Director of Government Business Zhejiang Speaker

Sandra Baer SmartCitiesWorld Brand Ambassador Moderator

Ursula Eicker Next Generation Cities Institute Canada Excellence Research Chair Speaker

Valia Wistuba City of Espoo, Finland Development Manager Speaker

#Data Management, #Digital Twins, #Predictive Modelling, #Real-time Monitoring

2025-11-05 10:30 2025-11-05 11:15 Europe/Madrid How is Next-Gen Tech contributing to Urban Evolution?

Next-generation technologies are redefining how cities understand, plan and anticipate change. From digital modeling to predictive insights powered by data, urban leaders are gaining new tools to manage smarter, safer, and more responsive environments. This session will explore how innovators and public institutions are applying these breakthroughs to guide urban evolution, turning data into actionable strategies.

Stage: Tech X Cities

Wed 5 10:30h - 11:15h Stage: Tech X Cities All Passes