Creative Cities, Healthy Futures: Building Urban Identity Through Innovation

How can cities bring together creativity, innovation and health to build more vibrant, inclusive and resilient urban environments? This keynote explores how urban development strategies can strengthen local identity, foster economic opportunities and improve quality of life. Through initiatives such as the Bioclúster, it highlights the potential of connecting health, knowledge and innovation ecosystems with a broader vision of sustainable urban development, positioning cities as spaces where creativity and well-being drive future growth.