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Ola Rynge

CTO and Co-founder | Nudgd Boras, Sweden

Biography

Ola Rynge is CTO and Co-founder of Nudgd, a behavioral design company helping cities and organizations accelerate sustainable change. He combines behavioral science, digital tools, and strategy to design, test, and scale Smart Nudges for sustainable mobility, water, and energy

Sessions

15:20h

TMWC - Dialogue Debate | TOMORROW.MOBILITY

Using Psychological Factors to Incentivise Modal Shift

Lukas Neckermann Neckermann Strategic Advisors Managing Director Speaker

Ola Rynge Nudgd CTO and Co-founder Speaker

Yoann Le Petit EIT Urban Mobility Thought Leadership Manager Moderator

#Bus, #Corporate Mobility, #MaaS, #Multimodality, #Nudging, #On-demand Mobility, #Railway Infrastructure, #Railway Transport, #Train Stations, #Transport Hubs, #Transport Networks, #Transport Poverty

2025-11-04 15:20 2025-11-04 15:40 Europe/Madrid Using Psychological Factors to Incentivise Modal Shift

Commuting habits have a major impact on urban sustainability. This panel looks at how corporate mobility programs, integrated networks, and behavioural nudges can create greener, more efficient daily travel options for all. How can corporate mobility programs and integrated transport networks lead to more sustainable commuting? What roles do mobility infrastructure and nudging play in creating seamless and sustainable commuting options?

Stage: Move Better

Tue 4 15:20h - 15:40h Stage: Move Better All Passes