Increasing the attractiveness of shared mobility for users and transport providers

Shared mobility is reshaping how people move, offering flexibility, convenience, and sustainability. This session explores how services like ridesharing, MaaS, and demand-responsive transport are influencing mobility systems—and what this means for users, providers, and cities. How are shared mobility services transforming the way people move in urban and suburban environments? What challenges do they face in integrating with existing mobility systems?