From Sports Venues to Entertainment Cities: How Tech-Powered Frictionless Experiences Are Transforming Industr

The future of cities is experiential, blending technology, entertainment, sports, and urban life into seamless, connected ecosystems. In this keynote, Julio de Salvo, Chief Solution Officer for MENA & APAC at Globant, explores how AI, data, and design create frictionless experiences that redefine living, playing, and connecting. Showcasing Globant’s work at the Intuit Dome in Los Angeles and Qiddiya in Saudi Arabia, attendees will see how human-centered innovation enhances personalization, connectivity, and engagement. The session highlights how smart cities are evolving to be adaptive, sustainable, and emotionally intelligent, setting new global standards for experience-driven urban design.