Mar Alarcón

Biography

Co-founder and Founding Partner of Moodin, a public affairs consultancy working at the intersection of innovation, public policy and business strategy. She helps companies and institutions navigate regulatory complexity, anticipate change and build partnerships that deliver lasting impact. A lawyer and entrepreneur, she previously founded SocialCar, Spain’s pioneering peer-to-peer mobility platform. Her work centres on connecting business leaders, policymakers and society to shape more sustainable and inclusive cities.