Xavier Vilajoana

Xavier Vilajoana | APCE Spain Barcelona, Spain
Xavier Vilajoana

Biography

Xavier Vilajoana is an industrial engineer (UPC) holding an MBA, a PDG (IESE), and degrees in business administration and renewable energy. With 25+ years of executive experience, he worked at FCC, PROCAM, and Vallehermoso, and has served as CEO of Euroconstruc Group since 2005. Institutionally, he is President of APCEspaña, APCE Catalonia, and Construmat, Vice-President of the CNC, and Chair of CEOE's Housing Commission, standing out as a key sector leader.

Sessions

15:50h
Thematic Roundtable | | HOWS BARCELONA | Housing - Building Innovation

Speed, Quality, Scale: Rethinking How we Produce Homes

Licinio Alfaro
Licinio Alfaro European Commission’s Working Group 13 on the Digital Building Logbook Convenor Speaker
Mar Sierra
Mar Sierra Barcelona Metropolitan Area Architect, Housing and Innovation Department at IMPSOL Speaker
Xavier Vilajoana
Xavier Vilajoana APCE Spain President Speaker
Jose Lucas Masero
Jose Lucas Masero Institute of Construction Technology (ITeC) Sustainability researcher Speaker
Alexandre Dubor
Alexandre Dubor Institute for Advanced Architecture of Catalonia (IAAC) Robotics Lab Director Moderator

#Collaborative Construction, #Digital Building Innovation, #Housing Quality, #Industrialization, #Modular Construction, #Off-site Fabrication

2026-11-03 15:50 2026-11-03 16:45 Europe/Madrid Speed, Quality, Scale: Rethinking How we Produce Homes

Meeting housing demand at the pace required in many cities calls for a fundamental shift in how homes are produced. Industrialised construction, modular systems, and digital tools can help build faster, more consistently and with greater efficiency, while improving quality control, reducing waste, and optimising site conditions. Scaling these approaches, however, requires the right procurement models, regulatory frameworks, technical standards, and public sector capacity. The conversation will focus on how industrialised housing can move from isolated pilots to reliable delivery systems, without compromising quality, sustainability, social standards, affordability requirements, or urban integration.

Stage: HOWS Barcelona
Tue 3
15:50h - 16:45h Stage: HOWS Barcelona All Passes
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