Pipo Serrano
Pipo Serrano Journalist, Deputy General Manager & Head of Innovation and New Business Broadcaster Barcelona, Spain


Journalist specializing in digital matters (Radio & Tv). Pipo works with companies and media to help them create successful content and communication strategies. Author of 2 books and Master’s professor (UB&Columbia School of Journalism), he is also member of the Advisory Board of the "ESADE Forum for Technological Humanism".


Save to calendar 15-11-2022 12:30 15-11-2022 13:00 Europe/Madrid Urban Catalysts

Pipo Serrano will be in conversation with Elizabeth Diller, whose interdisciplinary design work addresses fundamental issues of our time: the importance of cultural engagement, the utilization of public space, shaping the future of our cities and the environment, and rethinking our institutions in a time of rapid social, political, technological and environmental change. The discussion will examine the provocations and unforeseen consequences of her studio’s work including The High Line and The Shed in New York, as well as Zaryadye Park in Moscow.


Save to calendar 17-11-2022 10:00 17-11-2022 10:30 Europe/Madrid Creative Cuisine Sparking Inventive Cities

Just as it happens in creative cuisine, where trials and errors can turn into ideas and relevant solutions, city labs and participatory projects devising future cities can follow a similar approach. Parting from Eduard’s belief that team philosophy and inventiveness are the differential values of the creative culinary process, the session will explore how these values can be applied in cities, while always preserving the local heritage and cultural roots.


Save to calendar 17-11-2022 10:30 17-11-2022 11:20 Europe/Madrid When Technology Becomes A Push for Inclusion

The digital transition can be a force that transforms cities for the better, ensuring agile digital services for all citizens, and facilitating the accessibility to new technology tools. But these advancements need to be implemented with inclusion at the core, making sure at every step that digital gaps are lowered, citizen rights ensured and that data is used ethically. What steps can policymakers make to guarantee an inclusive digital transition for all?


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