Laura Jones

Laura Jones | Save the Children International and Almas Libres Barcelona, Spain
Laura Jones

Biography

Laura Jones is a global health executive with more than a decade of experience leading large-scale global health programmes and humanitarian operations in some of the world’s most complex and high-risk environments, working across the United Nations (UN), World Health Organization (WHO), UK Foreign, Commonwealth & Development Office (FCDO), and international NGOs, including Save the Children International. Her work brings together health systems, urban policy and resilience, advising governments, organisations and global platforms on embedding population health and human resilience into strategy, policy, investment and infrastructure, alongside work on national security and resilience.

Sessions

11:20h
In Focus | | SMART CITY EXPO WORLD CONGRESS | | Living & Inclusion |

How Is Culture Driving Urban Identity and Economic Value in Cities?

Laura Jones
Laura Jones Save the Children International and Almas Libres Global Head of Health and Wellbeing & Founder Speaker
Mila Nikolić
Mila Nikolić Alfa BK University / Monumens Associate Professor / Founder Speaker
Maiju Viiki
Maiju Viiki City of Tampere Account Manager Speaker
Cristina Garrido
Cristina Garrido Anteverti CEO Moderator
Bryan Barnett
Bryan Barnett City of Rochester Hills Mayor Speaker

#Civic Engagement, #Creative Ecosystems, #Culture, #Night-time Economy, #Sustainable Tourism, #Urban Identity

2026-11-05 11:20 2026-11-05 12:05 Europe/Madrid How Is Culture Driving Urban Identity and Economic Value in Cities?

Culture shapes not only how cities are experienced, but how they are lived and understood by the people who call them home. Through education, creative expression, and everyday participation in urban life, culture helps build identity, strengthen belonging, and deepen the relationship between communities and their surroundings. The challenge lies in supporting this vibrancy while maintaining authenticity, accessibility, and balance. As cultural activity drives economic value and social cohesion, cities are exploring more integrated approaches that connect culture with planning, community life, and local economies, ensuring it remains a living, inclusive force that evolves from within rather than being imposed.

Stage: Impact Tech
Thu 5
11:20h - 12:05h Stage: Impact Tech All Passes
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