School Mobility: How Helsingborg Uses Smart Nudges To Encourage Active Mobility

Helsingborg is embracing digital nudging through the Smart Nudges Mobility platform, aiming to shift the commuting habits of parents and staff linked to 18,000 elementary students. By highlighting the benefits of walking and biking, the initiative not only promotes active mobility but also contributes to climate action, boosts public health, and enhances traffic safety, fostering a sustainable and safe community for future generations.