Participate in the Startup Area &
Innovation Plaza

Take the next step for your company with our Startup Exhibitor Pack and make an impact at the world’s biggest event for cities.

Smart cities are all about the future, focusing on new technologies, new developments and new ideas for improving urban life. As such, the sector offers vast opportunities for both fledgling and more established startups, and Smart City Expo World Congress is the perfect stage to help scale & grow smart city startups.

Our Startup Exhibitor Pack gives companies the chance to exhibit alongside some of the biggest names in the industry, and also provides access to huge networking opportunities and the best-in-class content at the world’s premier event for cities.

With 24,000 international visitors from across the smart city ecosystem, and ample chance to make connections with global decision makers, participating at Smart City Expo World Congress could be a game changer for your company. Take a look at what we offer!


your business

Our participation pack includes a pod in the Startup Area, where you’ll be able to connect with potential investors, clients and business partners from both private and public sectors and exhibit amongst 50 of the most exciting international startups in urban development.


The name of your company will be displayed above your desk and in the website exhibitor list, event app and venue floor plan, giving you top visibility to an audience of thousands of international visitors throughout all 3 days of the expo.

Network with global players

You’ll have access to the Brokerage Event, a hugely popular international matchmaking activity of pre-scheduled, 30-minute B2B meetings, where you’ll have the chance to make connections with potential business partners and clients.

Bring partners and clients

In addition, our participation pack for startups includes: 1 Full Congress Pass (worth 1,250€), providing access to talks from more than 400 speakers at our world-leading Congress; 2 Visitor Passes; and 2 Exhibitor Passes.


  • Startup Pod (1 pod in a 8 pod structure)
  • 5 min. speaking slot at the Innovation Plaza stage
  • Possibility of featuring a solution in the demo area of the Innovation Plaza
  • Space in the networking area of the Innovation Plaza available for meetings
  • Visibility in the Smart City Expo and Tomorrow.Mobility websites and app (Exhibitor list)
  • 1 Full Congress Pass
  • 2 Visitor Passes
  • 2 Exhibitor Passes

To be considered for the Startup Area your company must have been founded in 2017 or later.

Startup exhibitor fee: €1,195


This year’s Startup Exhibitor Pack includes the opportunity to participate at the Innovation Plaza, a meeting point for disruptive solutions through the active collaboration of public and private agents, taking place throughout all 3 days of the event.

The Innovation Plaza is a shared program for international corporations, entrepreneurs, delegations, cities, researchers and innovation agents to celebrate and convene bright and novel solutions. Exhibiting startups can make a pitch on the stage, share their solutions, and use the Plaza’s networking space to forge connections.