As the world is still dealing with the lingering effects of the pandemic, a new economic reality shaped by geopolitical tensions, rising inflation, and high-interest rates are striking citizens, resulting in an unusual level of uncertainty. To face this situation and forecasts that keep varying considerably, city leaders try to turn to new economic models which are sustainable and generate equitable growth. In addition to economic returns, how can these models also address key challenges that are crucial for people and the planet such as social justice and the conservation of resources?