Ainhoa Carballido-Risco
Ainhoa Carballido-Risco Professor and Researcher, Master's Degree Director Barcelona School of Tourism, Hospitality, and Gastronomy CETT (University of Barcelona) Barcelona, Spain


Ainhoa is a lecturer at the University of Barcelona School of Tourism, Hospitality, and Gastronomy CETT, where she teaches Smart Tourism, Marketing Management, Web Design, and Sustainability. She is also a Ph.D. student at the University of Málaga with a doctoral thesis about Smart Destinations.


Save to calendar 15-11-2022 11:00 15-11-2022 11:30 Europe/Madrid Towards Greener Tourism and Smarter Destinations

Mass tourism can affect cities, their residents, and neighbourhoods negatively. After some challenging years for the most popular destinations, the lesson is learnt, and smarter and more sustainable tourism is becoming a new model to balance the full experience for visitors and the care of host communities. But sometimes, this could be a long way as infrastructures and the own system cannot follow the lead. How are cities working on their path towards a smarter destination?

Green Room
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